After studying PPE at Oxford, Vaughan began a career in advertising. He learnt marketing discipline from FMCG giants including Procter and Gamble and Kraft. Vaughan has spent over 25 years in research, learning at the knee of many illustrious industry luminaries. He has devoted much of the last decade to finding more sensitive ways of capturing emotion and to encouraging respondents to more fully open their hearts.
Luke has over ten years of research experience, including a three-year stint in the Middle East with YouGov. He understands the diverse ways in which people view the world and is committed to developing innovative and engaging surveys to capture those viewpoints. At Flood and Partners he specialises in identifying the real issues in the data – drilling down on the key insights for our clients.
Dipesh’s interest in human behaviour led him to study Neuropsychology BSC and Cognitive Neuroscience MSC at university. This naturally led into a career in research, and after his first year presented at the 2016 ESOMAR global congress. His paper focused on how non-conscious techniques should be implemented in market research. Dipesh is now applying this knowledge at Flood, taking the opportunity to apply his behavioural science experience to help make quant research more human.
Cindy is captivated by what drives decisions and motivates behaviour. She’s passionate about using quantitative research to get to the why as well as they what. At Flood and Partners she helps create and develop engaging surveys that deliver accurate and reliable results.
A degree in politics, philosophy and economics provided Nia with the ability to see issues from range of perspectives. Her previous work with international students and children developed her creativity and innovative thinking. She now brings these talents to Flood where she is committed to better understanding what drives human behaviour.