by pushing boundaries we give you the edge image

By pushing boundaries we give you the edge

We don’t do ‘standard’ research. We seduce, prod and provoke - whatever it takes to push people out of their comfort zone and reveal more. This gets us to that special insight, that edge that can mean the difference between winning and losing.

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Who we are

We are a London-based insight agency born out of Voodoo Research. We work with some of the world’s best-known brands and organisations, giving them the edge they need. Our work spans quantitative and qualitative research, both in the UK and across all continents. We connect with the latest learnings in behavioural economics, neuroscience and new technologies, channelling their power into our work.

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Our Clients

flood research clients
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